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Works
2018
T.H.E Dance Company
10th Anniversary Publication
Client:
T.H.E Dance Company
Creative and Art Direction with:
Bryan Angelo Lim
Bryan Lim Jia Qing
Designed with:
Bryan Angelo Lim
Featured:
Bēhance Editorial Gallery,
1 October 2019
Bēhance Indesign Gallery,
18 December 2019
T.H.E Dance Company
Creative and Art Direction with:
Bryan Angelo Lim
Bryan Lim Jia Qing
Designed with:
Bryan Angelo Lim
Featured:
Bēhance Editorial Gallery,
1 October 2019
Bēhance Indesign Gallery,
18 December 2019
T.H.E Dance Company is one of Singapore’s most eminent contemporary dance company founded in 2008. The company focuses on fusing Asian and local identities with Western dance techniques to create works that are influenced by contemporary and societal issues. In 2018, they celebrated their 10th anniversary with a publication to chronicle their journey over the past decade.
Firmly believing that the story of T.H.E Dance Company is a shared one, and no one single person’s narrative could comprehensively encapsulate the story of the Company, this commemorative publication aimed to present their story from the perspective of the people.
The design was first established through the use of a predominantly neutral colour palette which aligned with their overall aesthetics, while complemented with a single bright red pop of colour. The red provided a contrast but also expresses, in a subdued way, a celebratory aspect.
Following the trajectory of the main idea that the company’s story is also each individual’s story and contribution, the cover design features the names of all performers—both past and present—debossed onto a greybeard half slip cover, while the titles of all the performances the company has ever presented are blind embossed onto the white soft cover of the book. When viewed as a whole, the dancers and performances though complete on their own are also parts that form the Company as a singular whole. The emboss and deboss effects play off each other as a sort of binary.
A staggered arrangement was used throughout the layout to represent the meandering journey the Company took. Pull-quotes and images were inserted into the continuous text blocks, subtly hinting at the various hiccups, incidents, happy accidents and successes that popped up along the way in their journey.
Firmly believing that the story of T.H.E Dance Company is a shared one, and no one single person’s narrative could comprehensively encapsulate the story of the Company, this commemorative publication aimed to present their story from the perspective of the people.
The design was first established through the use of a predominantly neutral colour palette which aligned with their overall aesthetics, while complemented with a single bright red pop of colour. The red provided a contrast but also expresses, in a subdued way, a celebratory aspect.
Following the trajectory of the main idea that the company’s story is also each individual’s story and contribution, the cover design features the names of all performers—both past and present—debossed onto a greybeard half slip cover, while the titles of all the performances the company has ever presented are blind embossed onto the white soft cover of the book. When viewed as a whole, the dancers and performances though complete on their own are also parts that form the Company as a singular whole. The emboss and deboss effects play off each other as a sort of binary.
A staggered arrangement was used throughout the layout to represent the meandering journey the Company took. Pull-quotes and images were inserted into the continuous text blocks, subtly hinting at the various hiccups, incidents, happy accidents and successes that popped up along the way in their journey.
Cover ︎
Details ︎
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