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Works
2021
Passage
Brand Identity, Illustration
Client:
Saketen
Saketen
An alcohol importer focused on bringing small-batch, artisanal sakes of Japan, beer and wine to consumers in Singapore. Passage desires to be that accessible point of connection to discovering the world of artisanal alcoholic beverages.
Inspired by daily inspirational books and comic strips, the brand concept A Passage A Day brings to life a sense of discovery and familiarity though a series of snippets that capture familiar scenes encountered in everyday life, with the drinks playfully and thoughtfully woven in. The Passage brand embodies a sense of adventure, curiosity and relatability with a modern nostalgic character.
Inspired by daily inspirational books and comic strips, the brand concept A Passage A Day brings to life a sense of discovery and familiarity though a series of snippets that capture familiar scenes encountered in everyday life, with the drinks playfully and thoughtfully woven in. The Passage brand embodies a sense of adventure, curiosity and relatability with a modern nostalgic character.
Logo ︎
Emblem ︎
Illustrations ︎
Brand Expression ︎
Packaging ︎
Social Media Graphics ︎
