︎
Works
2017
Obsessive Compulsive Desserts (OCD)
Identity
Client:
Obsessive Compulsive Desserts
(Proposal)
Obsessive Compulsive Desserts
(Proposal)
Obsessive Compulsive Desserts—often referred to as OCD—is a play on “Obsessive Compulsive Disorder”, highlighting the founder’s obsession with desserts and how she works with an almost fanatical passion that personalises her desserts to her client’s needs.
Through her desserts, consumers are taken on an experience revealing different depths in flavours which may present itself as either rational or wild. The boundaries of her desserts are as far as where your imagination takes you.
Bringing out the innovative, bold and experimental experience where there is more than meets the eye, the logo features a main solid shape with dotted lines to create a layering effect creating a three-dimensional reflection of the form of desserts.
The dotted lines create an openness reflecting the brand’s experimental and fun approach in creating unique desserts to meet her client’s needs. The fresh, vibrant and unique colour scheme reflects the passion and excitement the desserts bring about while still being sophisticated and approachable.
Through her desserts, consumers are taken on an experience revealing different depths in flavours which may present itself as either rational or wild. The boundaries of her desserts are as far as where your imagination takes you.
Bringing out the innovative, bold and experimental experience where there is more than meets the eye, the logo features a main solid shape with dotted lines to create a layering effect creating a three-dimensional reflection of the form of desserts.
The dotted lines create an openness reflecting the brand’s experimental and fun approach in creating unique desserts to meet her client’s needs. The fresh, vibrant and unique colour scheme reflects the passion and excitement the desserts bring about while still being sophisticated and approachable.
Logo ︎
Namecard ︎
Message Card ︎
Washi Tape ︎
