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Works
2017
Mobile Museum
Exhibition
Client:
NUS Centre for the Arts
Creative and Art Direction:
Bryan Angelo Lim
In Collaboration with:
Bryan Lim Jia Qing
Victoria Lee
Fabrication and Printing:
The Merry Men Works
Documentation Photography:
Studio W Photography
NUS Centre for the Arts
Creative and Art Direction:
Bryan Angelo Lim
In Collaboration with:
Bryan Lim Jia Qing
Victoria Lee
Fabrication and Printing:
The Merry Men Works
Documentation Photography:
Studio W Photography
NUS Museum, located within the compounds of the National University of Singapore (NUS) is home to precious objects. With the intent of bringing the Museum’s rich content to the public especially the NUS community, we were asked to design mobile and modular exhibition structures which would allow for easy content change and storage.
Taking reference from the modernist’s perspective of universality, the team approached the structure designs through the use of fundamental geometric shapes and forms. While it serves as functional scaffold for the structures’ form and has a universal aesthetic appeal, it also conceptually communicates that art objects are also basic shapes placed together to convey meaning, emotions and beauty. Once simplified into its fundamental elements of visual art, the pieces could then be demystified, and therefor, appreciated.
The logotype and secondary graphics created draws reference from the same central idea. The three-dimensionality of the logotype mirrors the demarcated space that the mobile museum structures create within a public space.
The mobile museum was first launched on 4 February 2017 at the Stephen Riady Centre, with the exhibition entitled ‘The War & Beyond: The Dato N. The Dato’ N. Parameswaran Collection of Prints and Drawings from the Vietnam War’.
Taking reference from the modernist’s perspective of universality, the team approached the structure designs through the use of fundamental geometric shapes and forms. While it serves as functional scaffold for the structures’ form and has a universal aesthetic appeal, it also conceptually communicates that art objects are also basic shapes placed together to convey meaning, emotions and beauty. Once simplified into its fundamental elements of visual art, the pieces could then be demystified, and therefor, appreciated.
The logotype and secondary graphics created draws reference from the same central idea. The three-dimensionality of the logotype mirrors the demarcated space that the mobile museum structures create within a public space.
The mobile museum was first launched on 4 February 2017 at the Stephen Riady Centre, with the exhibition entitled ‘The War & Beyond: The Dato N. The Dato’ N. Parameswaran Collection of Prints and Drawings from the Vietnam War’.
