deborah neo







︎Information
︎Works

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       deborah neo

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Works




2021

L/CHEMY 
Brand Identity, Website, Photography Direction






A skincare brand backed by science for men and women focused on simplifying life through sustainable, imaginative and effective products. L/CHEMY inspires and empower every individual to find their personal magic through routines of comfort and ease.

On a mission of Engineering a Life of Ease, the brand focuses on simplifying to amplify what truly matters. The brand’s identity embraces simplicity through presenting important information in a unique typography system and lockup that becomes signature to the brand while conveying a sense of timelessness, refined elegance and a lucid imagination.


Logo                                      ︎ 



Iconography                         ︎






Logo as a graphic                ︎






Brand Expression                ︎





Label                                     ︎





Packaging &                          ︎
Greeting Card





Website                                 ︎





Email Notification                 ︎





Social Media Graphics         ︎



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