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Works
2021
KLARRA
Brand Identity
A contemporary lifestyle label based in Singapore offering an assortment of fashion and lifestyle products for women, men, kids and the modern home.
With the brand refresh, KLARRA takes on the concept of “The Archive” which speaks of the brand as a lifestyle compendium—bringing together and housing an array of objects that remind us of different moments in everyday living.
Inspired by museums—the presentation of a broad collection with the means to inspire and be a space for appreciation and documentation, KLARRA is here to be part of your daily life story. To inspire and encourage you to build a personal collection of items that will showcase your personal flair.
Influenced by the visuals of archives and libraries, the refreshed visual identity convey a sense of timelessness with a modern and artful take amidst a system.
With the brand refresh, KLARRA takes on the concept of “The Archive” which speaks of the brand as a lifestyle compendium—bringing together and housing an array of objects that remind us of different moments in everyday living.
Inspired by museums—the presentation of a broad collection with the means to inspire and be a space for appreciation and documentation, KLARRA is here to be part of your daily life story. To inspire and encourage you to build a personal collection of items that will showcase your personal flair.
Influenced by the visuals of archives and libraries, the refreshed visual identity convey a sense of timelessness with a modern and artful take amidst a system.
Logo ︎
Brand Code ︎
Brand Expression ︎
Swing Tag, Labels, ︎
Packaging & Greeting Card
Packaging & Greeting Card
Social Media Graphics ︎
MINI KLARRA
mini KLARRA is a sub-label focused on kidswear seeking to capture the playful spirit of adventure. Fusing fun and function, these pieces are created to become keepsakes, for parent and child to fondly remember.
Brand Expression ︎
KLARRA STUDIOS
STUDIOS is a sub-label for men and women, focused on elevated essentials designed to embody the essence of timelessness and intentionality.
Brand Expression ︎
